I became interested in the India Shining campaign after Dr. Jani introduced it in his 592 class. Now, after finishing The White Tiger, I am even more interested in it. The campaign shows images of India’s success to show how far the country has advanced. What I find fascinating is how much the ads do not show. The ads focus on the very rich and ignore the middle class and poor while The White Tiger paints a very different image of India. I did a little research in attempt to integrate the two. For the most part I was unsuccessful. However, I stumbled across this video:
The video begins with an almost ugly portrayal of India. The city in which the video is shot is crowded and dirty. The video goes on to show that with a unified community true change is possible. I like this video so much because it does not attempt to hide the issues that India faces while remaining hopeful for the future (of course the cute little boy who plays the hero doesn’t hurt either). I will admit the clip is a bit unrealistic, but it is definitely better than some of the other pictures/videos that I have seen.