“Where is the Orient?”

That is the heading of a page from, of all places, a well-known photo gear review site. If you’re a camera head, or have looked up info on what camera you should buy, maybe you’ve come across KenRockwell.com.

In my opinion, Ken’s take is purely geographical as he simply uses the term “Orient” to encompass the various non-German countries that produce photographic equipment. The big two–Nikon and Canon–are both Japanese companies that still produce pro equipment domestically, but, like most every other company, outsource certain consumer models to hold down cost.

His site is visited from people around the world. Does he need an all-encompassing, non-racial disclaimer more in line with the topic of Orientalism as we have discussed in class? Perhaps some may think so, but I, for one, do not.



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